Daydream Social
Year
2025
Client
Daydream Social
Service
Event Planning
Location
Taiwan
Turning a daytime gathering into a destination.
Each edition was built around a distinctive illustrated world rather than conventional event promotion. The characters, crowds, and changing daytime scenes gave every gathering its own story while maintaining a recognisable series identity.
The visual language became a key reason people discovered, shared, and travelled to experience Daydream Social in person.
From coffee rave to neighbourhood community.
As the series grew, I developed it into Daydream Community—personally approaching and securing nearby businesses and independent vendors to take part in a larger neighbourhood event.
Working across every layer of the project, I connected the visual identity, programming, logistics, on-site details, and music into one coherent experience.
A visual identity people gathered around.
Daydream Social developed into one of Nertified’s most successful event series, attracting strong attendance and significant organic exposure across social media.
The project demonstrated how a consistent visual world could build anticipation, strengthen recognition, and turn recurring events into a growing community.
Next
Moonshine is a limited-edition Mid-Autumn gift box imagined as a shipment of mooncakes brought back from the Moon. I developed the concept, visual identity, packaging, and illustrated story by combining retro space-age graphics with comic-book storytelling.
