Momore Lemon
A playful branding and illustration project created for MoMore Lemon, a lemon based beverage brand.
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Project Overall
A playful branding and illustration project created for MoMore Lemon, a lemon based beverage brand. The goal was to build a vivid and memorable identity that captures the refreshing, youthful, and slightly irreverent personality of the brand. From logotype and character creation to packaging and menu design, every element was designed to evoke energy, positivity, and fun
MoMore Lemon began as a playful exploration of how a beverage brand could feel more like a world than a product.
I imagined a sunny road trip where each fruit had its own personality confident, lazy, sassy, or cool all packed into one lemon-yellow van heading for somewhere fun.
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