Bunanza Burger
Big bites. Bigger attitude.
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Project Overall
Bunanza Burger is a loud, playful burger brand built around big bites, bold flavors, and unforgettable characters. Inspired by retro diner culture and cartoon energy, it delivers juicy, over-the-top burgers with a side of monster attitude. From its iconic mascot to nostalgic color palettes and punchy typography, the brand celebrates appetite with humor and rebellion.
Design solution
The visual system combines heavy typography, expressive mascot graphics, and nostalgic diner hues lime green, ketchup red, and grill black. Each asset, from logo to poster to packaging, is designed to trigger appetite and amusement simultaneously.
Bunanza began as an experiment to blend design, storytelling, and appetite into one loud, unapologetic brand. Its creative direction celebrates the absurd joy of overindulgence the kind of burger you need both hands for, dripping with sauce and nostalgia.
The mascot was designed as a “burger beast,” embodying the brand’s chaotic charm. Visual identity takes cues from vintage cartoon title cards and American diner menus, translating them into a modern, vector-based system that feels bold yet familiar. Through consistent art direction, the brand turns eating into a pop-culture moment loud, cheeky, and full of flavor.
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