Uffy 無非研製所
Year
2024
Client
Uffy 無非研製所
Service
Branding and Identity
Location
Taiwan
Building a clearer wellness identity.
I developed a refreshed visual direction that could connect Uffy’s growing product range while giving each item a clear presence of its own.
My role covered visual identity, packaging design, product development, sampling, material selection, and production coordination—turning early concepts into consistent physical products.
One brand across different markets.
The visual system needed to work across pop-up stores, permanent retail counters, Amazon, and packaging for the Japanese market.
I also worked on Uffy’s collaboration with Sumikko Gurashi, balancing the character world with the brand’s existing identity and product requirements.
From packaging to physical retail.
The work helped Uffy maintain a consistent identity while expanding across products, markets, and sales channels. During my time with the brand, I supported its development in Japan and the US and contributed to the launch of three physical retail counters.
The project strengthened my ability to carry a brand from visual concept through packaging, production, and real-world retail execution.
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