Thunderstick – Energy Cigarette
Year
2025
Client
Thunderstick
Service
Graphic Design
Location
Taiwan
Energy, engineered as obedience.
Revelcore Industries presents Thunderstick as a revolutionary source of power, promising speed, focus, and limitless performance to exhausted workers.
Behind its optimistic advertising lies a darker purpose: dependence disguised as productivity. The product becomes part of a larger system used to keep the Nuppis working and under control.
Corporate propaganda from another world.
Thunderstick was designed as a believable consumer product from inside the Nuppi story.
Packaging, advertisements, slogans, product claims, and campaign illustrations adopt the language of vintage cigarette advertising and corporate propaganda—allowing Revelcore Industries to exist beyond the comic as a convincing fictional company.
From comic lore to physical product.
Thunderstick demonstrates Nertified’s central approach to world-building: objects created for a fictional story are developed into products that can exist in the real world.
Rather than explaining the universe through exposition alone, the audience can encounter its corporations, conflicts, and characters through the things they produce.
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