Ovora
Year
2026
Client
Ovora
Service
Branding and Identity
Location
USA
Removing repetition from the workstation.
Beauty professionals frequently need to pause their work to mix small containers by hand. Mixie turns this repetitive task into a quick, one-touch interaction, keeping materials consistent and ready when needed.
The challenge was to introduce an unfamiliar product while making its purpose feel immediate, professional, and easy to understand.
Designed as a tool, not a cosmetic gadget.
I developed a precise, material-led identity built around structured typography, technical line drawings, and a restrained palette of Linen, Iron, and Terracotta.
The system positions Mixie as a dependable professional tool while remaining distinctive within the beauty industry.
A complete system for product launch.
The identity was extended across packaging, dielines, user manuals, quick-start instructions, listing assets, and environmental applications.
A detailed brand guideline defined the naming architecture, logo, colour, typography, and reusable components—creating a consistent foundation for production and future Ovora products.
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