Nertified Club™
Year
2025
Client
Nertified Club™
Service
Branding and Identity
Location
Taiwan
Building the brand from concept to culture.
I shaped Nertified from the ground up, leading the business concept and brand planning as well as the visual identity, original IP, merchandise, event programming, and even DJ performances.
Through a distinctive visual language and a series of coffee rave events (Daydream Social), we connected café culture, music, and character IP—turning the space into a living expression of the brand and expanding its visibility beyond design audiences.
Two IPs, one connected universe.
Alongside the physical space and events, we began developing two original IPs: Nuppi – Exile from the Stars and Miracle Cure, each designed to expand through its own comic while remaining connected within a shared universe.
The goal was to move beyond character design and give each IP a living context: stories, relationships, products, and experiences that could grow together over time.
Nertified would act as their real-world agency. Fictional companies, objects, and products introduced in the comics could cross into reality as apparel, packaging, food, and collectible releases—giving audiences a physical way to enter the universe.
A distinct point of view finds its people.
Nertified remains one of the projects closest to me because it showed that people are drawn to work with a clear and unconventional identity.
What began as an unusual mix of design studio, café, music, merchandise, and original IP became a coherent world of its own, and a place where a community could recognise itself.
This model connected storytelling and commerce: the fiction generated products, and every physical release expanded the world in return.
Next
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