朝咖夜煮 夜のおでん
Year
2025
Client
朝咖夜煮 夜のおでん
Service
Event Planning
Location
Taiwan
From coffee by day to oden by night.
The concept was built around the café’s natural transition throughout the day. Coffee defined the afternoon, while warm oden, drinks, and music reshaped the same space into a lively evening destination.
Rather than treating it as a separate pop-up, I designed the experience as a second identity that emerged after sunset.
Turning ingredients into characters.
A family of original IP characters was created from familiar oden ingredients, giving the project a playful and recognisable visual language.
The characters appeared across campaign illustrations, menus, signage, and social content—connecting the food, space, and communication into one consistent world.
An idea brought to life from end to end.
I led the entire project independently, from the initial concept and visual system to the physical experience and on-site operations.
The seasonal transformation attracted new visitors and became a successful destination in its own right, showing how storytelling and design could directly shape the atmosphere and commercial life of a space.
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